WHO & WHAT
Local World is one of the largest regional media networks in the UK, harbouring a portfolio of around 100 printed publications and over 70 websites – publishing more content on a daily basis than The Telegraph, Guardian, Daily Mirror and The Times combined.
Once Local World implemented travel time, their business directory was able to deliver results based on minutes, not miles. It’s allowed them to match searchers with the right results more often by factoring in key criteria, such as journey time and method of transport. This way, any site using TravelTime can lead the user to the right location every time – so if they need a plumber who’s a 30 minute drive away, they can find who they are, where they are, and how long it will take to reach them – all in one place.