Launched in 2008, Zoopla is one of the UK’s leading property websites, giving users the tools they need to make the best possible property decisions with ease and transparency.
In March 2015, just 10 months after launching TravelTime, Zoopla reported 300% more conversions – users who had booked viewing appointments – as opposed to those searching for properties by distance. By delivering more relevant results more often, Zoopla has given its customers the tools they need to make well-informed decisions, and feel more confident about where they should and shouldn’t buy.
HOW IT WORKS
TravelTime filters out misleading results and only delivers those relevant to the users. For example, a mile in the suburbs may only take 5 minutes by car, but in the city it could be up to an hour – something that searching by distance doesn’t take into account. It also neglects locations that are further away but have fast transport links, potentially overlooking areas that could be of interest to the prospective buyer.