KEY FEATURES

  • Doesn’t ignore profiles located on fast transport routes, but at a greater distance

  • List journey times to date locations

  • Travel time results are 60% more geographically relevant, making better matches

  • Search by time from 2 locations to find the perfect middle ground for a date

  • Adapt results based on the user’s transport preferences

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CASE STUDY: LOCAL WORLD

100% RELEVANT RESULTS, EVERY TIME

More relevant results equals more conversions – every customer is matched with a location easily within their reach

EVERY SEARCH IS PERSONALISED

Users can find exactly what they’re looking for and work it around their lifestyle.

EXPOSE BUSINESSES IN UNTAPPED LOCALES

Deliver results that traditional miles radius searches would overlook

BETTER BUSINESS LISTINGS, BETTER CONVERSIONS.

Regional media giant Local World adopted the TravelTime API to provide better search results for classified ads – and in turn, better conversions.

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WHO & WHAT
Local World is one of the largest regional media networks in the UK, harbouring a portfolio of around 100 printed publications and over 70 websites – publishing more content on a daily basis than The Telegraph, Guardian, Daily Mirror and The Times combined.

TRAVELTIME BENEFITS
Once Local World implemented travel time, their business directory was able to deliver results based on minutes, not miles. It’s allowed them to match searchers with the right results more often by factoring in key criteria, such as journey time and method of transport. This way, any site using TravelTime can lead the user to the right location every time – so if they need a plumber who’s a 30 minute drive away, they can find who they are, where they are, and how long it will take to reach them –  all in one place.

HOW IT WORKS
Traditional classifieds sites engines deliver results in miles – but people don’t travel as the crow flies. By implementing a search platform that provides relevant results that people can actually use, Local World have made their business directory more practical for both users and the businesses – and better listings lead the way to better conversions.

“TravelTime search lets our customer base find the most relevant results to suit their needs and schedule – so they can see how soon a local plumber can visit, or make an emergency pit stop at a dry cleaners in their area.”

HOW TRAVELTIME CAN HELP YOU
Local World uses TravelTime for business listings, but it would be just as effective for personal classifieds too. Anything from a three piece suite to a three door hatchback requires the buyer to reach the seller. If ads could be filtered by travel time, users get clear, concise directions and are more likely to make the purchase.

HOW IT WORKS

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DISCOVER

Connect users based on their method of transport and travel time, rather than miles radius.

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DECISION

TravelTime provides door-to-door, time of day specific directions, so users won’t get lost, or be late, to their first date.

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DIRECTION

TravelTime provides door-to-door, time of day specific directions to the user’s selected service, so they may find that the nearest services aren’t always the quickest to reach.

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WHAT YOU WILL LEARN:

  • How TravelTime works
  • Why your conversion rate can increase by 300%
  • What features are included within the API
  • Best practices for implementing on your site