What does it do in a nutshell?
What’s Nearby allows your visitors to filter locations using minutes, not miles. It delivers results that fit the searcher’s schedule and never assumes they can travel ‘as the crow flies’. Results are tailored because every user can specify the time of day, mode of transport and the length of time they wish to travel. The TravelTime platform displays relevant locations based on how many minutes it takes to get there. When the user is able to reach every single result, all results are relevant and conversions soar.
Rank and sort: filter thousands of locations by travel time, from quickest to slowest. Whether your search takes place from the office, home or holiday destination they’ll be able to understand where they can get to quickly.
Any transport mode: visitors can specify their preferred mode of transport. Deliver results using all modes of public transport or just focus on the bus or tube. They can also choose from walking, driving and cycling or take a combination of them all within a single journey.
Time of day: let your user find results tailored for a particular time of day, such as finding a rush hour friendly restaurant. If the time of day isn’t important, use an average time.
Speedy: every result returned in milliseconds.
Why use it?
What’s Nearby is best used on sites that want to match their content, local search results and location suggestions to each user. Searching by minutes means the most relevant locations are delivered every time, boosting conversions.
How it works in practice: finding a local chemist
To help late night flu-sufferers, chemists can add a ‘late night chemist search’ so that they can track down where they can go after 6 pm. The searcher can specify their available transport and find out which locations can be reached before closing time. Why list results by mileage when the only thing that matters is getting somewhere quickly? The same goes for cinemas, airport hotels or reaching the pub before last orders.