What does it do in a nutshell?
TravelTime Routing understands how the average person travels. It knows they may need to use an underpass or zebra crossing on a busy road, it knows which path is best to take and it understands how real people move about. It can identify the quickest or least congested routes and those with the fewest changes or step-free access. You decide which routing options are best suited and we deliver.
TravelTime Routing explains what to do throughout every stage of a journey. The detailed directions guide users to bus stops, train stations, ferry crossings and over bridges. It knows train passengers need to be on the platform with plenty of time before their train leaves, and it knows how long it takes to switch from one underground line to another.
The TravelTime platform calculates routes as a human will travel it – not as the crow flies.
Why use it?
- Use in conjunction with the TravelTime platform to deliver directions to a selected search result location, so users don’t have to leave your site
- Improve conversions by making the travel decision process as easy as possible
- Deliver more realistic journey times to your customers
How it works in practice
Hotel search sites navigate customers to book, but before this happens the potential customer will read all about the accommodation. At this point, they’ll want to see how far it’s from the airport, local restaurants, and the beach. They can do this by going onto any search engine, but they’ll be exposed to your competitor’s ads and offerings. When routing is kept within the site, it gives customers all the information they need without requiring them to leave.