What does it do in a nutshell?
TravelTime Geofence sets a virtual boundary around a point of interest using minutes, so you can send messages tailored to customers that fall ‘within X minutes’ of a location. It can even target customers using specific modes of transport, such as a 5-minute driving radius.
Fencing by time improves the accuracy of marketing messages because a minute is always a minute, but a 2-mile radius could take 5 or 50 minutes. By sending out offers to potential customers merely minutes away, you can target the right person every time. It means that you can focus on who’s within minutes of your doorstep at different times of the day so that they pop by in no time.
Why use it?
- Send direct marketing messages to customer’s mobile devices.
- Engage local customers by showing them how easy it is to go through your door.
- Target time-poor customers and show them how your offers can be grabbed within their time constraints.
How it works in practice
Note: customers must opt in for mobile messages before they can be sent marketing messages.
Let’s say there’s a lot of fresh produce that needs to be used up in a restaurant. Every person that’s opted in can receive a ‘2 for 1’ offer code for dinner tonight if they lie within a 30-minute drive. Every customer that falls within this boundary can be given a message.
The restaurant saves money because every person sent a text can feasibly get there in time. Less wastage for you, more relevance for your customers.
Any transport mode
Marketers can specify their preferred mode of transport for the fence. You can set boundaries using all modes of public transport or just focus on the bus or tube. You can also choose from walking, driving and cycling or take a combination of them all within a single journey.
Time of day
Target potential customers at peak times such as lunch hour or rush hour.