What does it do in a nutshell?
Geofence sets a virtual boundary around a point of interest using minutes, so you can send messages tailored to users that fall ‘within X minutes’ of a location. E.g. parcel deliveries – customers can be sent a message when the driver is less than 10 minutes away.
Fencing by time improves the accuracy of marketing messages because a minute is always a minute, but a 2-mile radius could take 5 or 50 minutes. By sending out messages to potential users merely minutes away, you can deliver more accurate information. It also means you can understand how quickly users can reach you.
Why use it?
- Send direct marketing messages to customer’s mobile devices.
- Engage local customers by showing them how easy it is to go through your door.
- Target time-poor customers and show them how your offers can be grabbed within their time constraints.
How it works in practice: SMS geofencing
Note: customers must opt in for mobile messages before they can be sent marketing messages.
Let’s say there’s a lot of fresh produce that needs to be used up in a restaurant. Every person that’s opted in can receive a ‘2 for 1’ offer code for dinner tonight if they lie within a 30-minute drive. Every customer that falls within this boundary can be given a message.
The restaurant saves money because every person sent a text can feasibly get there in time. Less wastage for you, more relevance for your customers.
How it works in practice: parcel deliveries
Note: users must opt in for mobile messages before they can be sent marketing messages.
12% of UK deliveries fail first time as the customer isn’t at home, and it costs the industry over £750m each year. By informing the customer when the delivery is close, you can ask for confirmation that they’re available to receive the delivery, therefore preventing drivers wasting delivering to recipients who won’t be there. It’ll also deliver a higher quality customer experience, allowing customers to come and go rather than being stuck at home on delivery day.
Any transport mode
Users can specify their preferred mode of transport for the fence. You can set boundaries using all modes of public transport or just focus on the bus or tube. You can also choose from walking, driving and cycling or take a combination of them all within a single journey.