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Proximity marketing that understands how your customers travel

If you use geofencing software, it’s likely that the app uses a radial, e.g. within 1-mile radius. You may also draw polygons to capture customers with a geofence trigger and direct advertising messages to shoppers within a shopping centre’s perimeter.

Since real people can’t go as the crow flies, your proximity marketing strategy needs to also understand how easily customers can reach your location if further afield. This is where TravelTime Geofencing comes in. Location based advertising can be targeted to anyone within a 5+ minute drive of the location so you can push offers to those in easy reach of your store. It also works for walking, public transport and cycling.

MAKE YOUR OWN GEOFENCE MAP NOW

Use our app to enter a start location, the preferred mode of transport and max travel time to draw a unique area.

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How to set up a geofence with TravelTime

  • Available as a geofencing API to integrate into your existing software or export postcode data in a CSV.
  • Generate 100% relevant trigger areas – create tailored maps based on when your customer base travels and their transport modes.
  • Optimise advertising spend and stop pushing adverts to customers in unsuitable locations.
  • Accurately plot customer catchment areas: understand the context of every store, no need to assume the target market can travel as the crow flies.
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dave cockrell2

“It was quick and easy to implement – and it’s valuable. It just works.”

Director, Mapmechanics

LOCATION BASED ADVERTISING WITH A DIFFERENCE:

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TravelTime Mapping

Plot your store’s catchment area by travel time.

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Extract Postcodes

Download and export a full list of postcodes that fall within the catchment area.

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Geofencing

Set a virtual boundary around a point of interest using travel time. Target customers that are only minutes away.

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Roundtrip calculations

Create maps based on total round trip travel time

draw drive time polygon

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Make every advertising pound count.